"Who gives a ship?" - to fonetyczna gra słów. To krótkie zdanie ze słowem "statek" ("ship") ma przypominać dosadne wyrażenie "Who gives a shit?", czyli coś mniej więcej w rodzaju "kogo to w ogóle obchodzi?". Poniżej - zamieszczona dla przykładu i pod rozwagę - stara informacja zapowiadająca jedną z konferencji poświęconych wizerunkowi i PR branży morskiej w Wielkiej Brytanii.
Branża morska bardzo późno się obudziła w sprawie dbałości o własny wizerunek, jednak w końcu się obudziła, co przejawia się m.in. w dyskusji na ten temat oraz w konkretnych zaleceniach dla członków takich organizacji, jak Intertanko czy BIMCO. W Polsce (podobnie jak z wieloma innymi tematami) firmy szeroko rozumianej branży morskiej są opóźnione w stosunku do "zachodu", który sam BYŁ zapóźniony w sprawach dbałości o własny wizerunek.
"Who gives a shit?" - pora się obudzić...
Who cares about the image of shipping?
22 March 2006
Shipping provides a vital service on which the world economy depends and yet, for the majority of people, the industry is either ‘invisible’ or has an unfavourable image. A conference in Plymouth this week will address this issue, with key figures in the industry and students debating what can be done to improve the image of the lynchpin of the global economy.
Who Gives a Ship?, the Plymouth Nautical Degree Association (PYNDA) anniversary conference, takes place on Friday 24 March at the Holiday Inn, Plymouth. The event provides leading figures in the shipping world – and students of maritime, logistics and shipping subjects – with the opportunity to look at the concerns of the international shipping industry regarding its image, profile and influences on recruitment and retention of personnel.
PYNDA was formed in 1970 by some of the earliest graduates in nautical studies from what is now the University of Plymouth. The association keeps 400 shipping graduates in regular contact with each other through regular events, the PYNDA website and a conference in Plymouth every fifth anniversary of PYNDA's formation.
The line-up of panellists for the ‘question time’ debate at the conference includes Captain Stephen Bligh, who recently stepped down as Chief Executive of the UK’s Maritime and Coastguard Agency. He will be examining the motives of politicians in a shipping context. Other participants include Peter Swift of Intertanko, Mike Lacey of the International Salvage Union, Chris Fisher, author of the Corporation of London report into the future of the maritime services cluster in London, and ship owner Michael Everard of FT Everard & Sons.
Speaking about the event, PYNDA Chair Phil Parry said: “PYNDA’s conference will be asking whether we, the shipping industry, really do give a damn about our image or whether we just intend to go on moaning and blaming others.”
Paul Wright, Principal Lecturer in International Shipping & Logistics at the University of Plymouth and PYNDA representative, said: “Shipping provides a vital service and has an unrivalled position as the carrier of world trade but in general it is only covered by the media when there has been an accident, such as an oil spill. The interests represented at the conference cover shipping and ship management, of course, but also other fields such as education and career choices, maritime administration and politics. We aim to help find the way forward in raising awareness of the industry as the safest, most efficient and environmentally friendly method of transporting goods around the globe.”
Branża morska bardzo późno się obudziła w sprawie dbałości o własny wizerunek, jednak w końcu się obudziła, co przejawia się m.in. w dyskusji na ten temat oraz w konkretnych zaleceniach dla członków takich organizacji, jak Intertanko czy BIMCO. W Polsce (podobnie jak z wieloma innymi tematami) firmy szeroko rozumianej branży morskiej są opóźnione w stosunku do "zachodu", który sam BYŁ zapóźniony w sprawach dbałości o własny wizerunek.
"Who gives a shit?" - pora się obudzić...
Who cares about the image of shipping?
22 March 2006
Shipping provides a vital service on which the world economy depends and yet, for the majority of people, the industry is either ‘invisible’ or has an unfavourable image. A conference in Plymouth this week will address this issue, with key figures in the industry and students debating what can be done to improve the image of the lynchpin of the global economy.
Who Gives a Ship?, the Plymouth Nautical Degree Association (PYNDA) anniversary conference, takes place on Friday 24 March at the Holiday Inn, Plymouth. The event provides leading figures in the shipping world – and students of maritime, logistics and shipping subjects – with the opportunity to look at the concerns of the international shipping industry regarding its image, profile and influences on recruitment and retention of personnel.
PYNDA was formed in 1970 by some of the earliest graduates in nautical studies from what is now the University of Plymouth. The association keeps 400 shipping graduates in regular contact with each other through regular events, the PYNDA website and a conference in Plymouth every fifth anniversary of PYNDA's formation.
The line-up of panellists for the ‘question time’ debate at the conference includes Captain Stephen Bligh, who recently stepped down as Chief Executive of the UK’s Maritime and Coastguard Agency. He will be examining the motives of politicians in a shipping context. Other participants include Peter Swift of Intertanko, Mike Lacey of the International Salvage Union, Chris Fisher, author of the Corporation of London report into the future of the maritime services cluster in London, and ship owner Michael Everard of FT Everard & Sons.
Speaking about the event, PYNDA Chair Phil Parry said: “PYNDA’s conference will be asking whether we, the shipping industry, really do give a damn about our image or whether we just intend to go on moaning and blaming others.”
Paul Wright, Principal Lecturer in International Shipping & Logistics at the University of Plymouth and PYNDA representative, said: “Shipping provides a vital service and has an unrivalled position as the carrier of world trade but in general it is only covered by the media when there has been an accident, such as an oil spill. The interests represented at the conference cover shipping and ship management, of course, but also other fields such as education and career choices, maritime administration and politics. We aim to help find the way forward in raising awareness of the industry as the safest, most efficient and environmentally friendly method of transporting goods around the globe.”
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